Cell phones used to assist indecisive Japanese shoppers

Kddi_au_ez_my_styling

So, you're a Japanese consumer and you're thinking of buying a new outfit online, or you're wondering how you might look with the latest trendy hairstyle, but you can't decide which look is right for you. Well, worry no more.

If you're an owner of a KDDI au cell phone, you can now use their EZ MY STYLING feature to snap a photo of yourself and composite it with various hair styles and fashion items. And if you want to get that haircut or buy those clothes, well the au partner companies that provide the images will be more than happy to assist you.

The technology was developed by the same folks who powered the Schick Japan Hige-Chen website we wrote about back in February.

Reported by

Black Tokyo

Creative Director, Black Tokyo G.K.

http://www.blacktokyo.com
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